Become a More Confident, Strategic Communicator
Gonzaga’s Online Certificate in Strategic Communication and Public Relations is for anyone who wants to impact their organization through communication.Our graduate certificate equips you with the skills to become a strategic thinker who can conduct a communication audit, develop actionable communication plans and understand analytics. While you will gain expertise in strategic communications, you can personalize this certificate by focusing on public relations as well.
What You Will Learn:
- Strategic Communication: Focus on how organizations communicate internally and externally and develop strategic communication plans to effectively engage your target audience.
- Crisis Communication: Understand how to develop and deploy integrated crisis communication plans.
- Public Relations: Learn how to manage a brand, enhance an organization’s reputation and build and maintain positive relationships with stakeholders.
- Analytics: Gain a deep understanding of how to use analytics tools to gauge audience engagement and brand reputation.
Projected Job Growth (2021-2031)
U.S. Department of Labor Statistics
| Job title | Nationwide | Washington State |
| Public Relations Manager | 8% | 18% |
| Public Relations Specialist | 8% | 18% |
| Media Communications Workers | 7% | 19% |
This Certificate is Ideal for:
- Professionals looking to advance their careers and would like to increase their area of expertise.
- Career starters who want to gain specialized skills within strategic communications or public relations.
- Career changers who are exploring new options.
- Anyone who is taking on new responsibilities involving internal or external communications within an organization.
Why Choose Gonzaga?
- Fully online program
- Flexible – designed for working adults
- Graduate level certificate - you will be taking master’s level courses
- Credits can be transferred to Gonzaga’s Online Master’s in Communication and Leadership and Online Master's in Organizational Leadership program
- Expert faculty engaged in your success - this is not a self-paced program
- Faculty advisor
- Access to Gonzaga’s Career & Professional Development office
- Top brand on your resume