Expand Your Social Media Expertise
Gonzaga’s online Certificate in Social Media equips you with the skills, knowledge and expertise to take on social media management for your organization, your community or your own brand.Organizations need an online presence to help achieve their goals and social media is key to that success.
This certificate equips you with the essential tools to thrive in multiple social spaces.
What You Will Learn
- Effective Strategy – build, manage and track social media presence across multiple platforms.
- Content Creation – use a video, photo, graphics and other mediums to create engaging content for your audience.
- Data – you will understand that data is not neutral and learn best practices to interpret and present data, while making data-informed recommendations and decisions.
- Ethics – understand the responsibilities and the ethical implications of running a social media account or campaign.
- Industry Certifications – you have the option to complete certifications from Hootsuite, HubSpot and Google Analytics 4.
Social media managers are valued team members, according to the U.S. Department of Labor Statistics, the average salary for such roles was $127,830 in 2022 and job growth is projected to be 10% through 2030.
Why Choose Gonzaga?
- Fully Online Program
- Flexible – designed for working adults
- Graduate level certificate, you will be taking master’s level courses
- Credits can be transferred to Gonzaga’s Online Master’s in Communication and Leadership and Online Master's in Organizational Leadership program
- Faculty Advisor
- Access to Gonzaga’s Career & Professional Development office
- Expert Faculty