The Integrated Media department offers three majors and three minors:
- Bachelor of Arts, Broadcast and Electronic Media Studies major
- Bachelor of Arts, Journalism major
- Bachelor of Arts, Public Relations major
- Minor in Broadcast and Electronic Media Studies
- Minor in Journalism
- Minor in Public Relations
Visual Literacy minor students take courses within the Art and Integrated Media departments at Gonzaga.
Please reference the Undergraduate Catalog for course requirements specific to the Public Relations major and minor.
- The Public Relations Program combines study of communication theory, research techniques, ethics, written and oral content to convey key messages through various media, and organizational planning and communication strategies.
- Students learn to skillfully manage communication between organizations and the people they serve.
- As part of the Public Relations coursework, students work directly with a local organization in creating a comprehensive public relations plan and media kit.
- Internships with local, national and international organizations provide hands-on experience in campaign planning, corporate communication, and nonprofit organization advocacy.
- Public relations skills also enhance other degrees. Political Science students interested in honing their political campaigning skills, students in the humanities with interests in promoting and publicizing the arts, and business students seeking to complement marketing and management concentrations often complete a Public Relations minor.