Portland Trail Blazers: The team was invited to the Portland Trail Blazers’ Moda Center to evaluate the overall consumer experience of ticket buyers. The team also assessed the partnership value of sponsored ticket packages, including how the Blazers can market ticket package sponsorship opportunities effectively to potential corporate partners.
Arizona Diamondbacks: GSCG worked with the Diamondbacks to understand streaming viewership for Gen Z fans. Thie team worked with Zag Business & Tech to analyze fan demographics, preferences, and viewing habits, developing targeted strategies to engage Gen Z and student audiences, optimizing streaming and broadcasting platforms, and proposing innovative subscription models to attract non-baseball fans and convert them into active viewers and subscribers.
Climate Pledge Arena: GSCG conducted thorough market research to analyze the detailed dynamics of reintegrating a defunct NBA team into today’s sports landscape, understanding fan demographics, and creating an impactful arena marketing strategy. The primary objective is to leverage data insights to develop effective marketing plans and establish a strong community engagement strategy, ensuring a successful team launch and seamless integration into the arena's ecosystem.
Seattle Seahawks: GSCG researched how to enhance the NFL team’s international and remote fan engagement with their audience. The project involved optimizing communication channels for Spanish-speaking fans, analyzing motivators for NFL fandom internationally, and strategies to build and maintain a remote fan base on a Global scale.
GSCG also helped strategize how to enhance the Seattle Seahawks' engagement with their local audience. This project involved analyzing the gameday and ticket sales experience, assessing the level of interest of PNW students in exclusive offers, identifying the most popular content across different fan segments, and evaluating the impact of youth programs on cultivating Gen-Z fandom in professional sports.
New Balance: GSCG worked with NB’s global sales team on lead generation and customer activation. Key tasks included evaluating digital systems, refining information collection, and enhancing connections with sales reps. The goal was to expand New Balance’s market share, engage younger athletes, and achieve high ROI within a limited budget.
Detroit Lions: The NFL franchise had GSCG research and ideate season ticket holder retention strategies with an emphasis on looking into season ticket package benefits.
San Diego Wave: GSCG worked with the NWSL team to research and ideate effective corporate partnerships and marketing strategies that increase brand visibility and drive fan engagement.
LA Clippers: GSCG researched and evaluated different customer data platforms the NBA team could transition to, and provided recommendations on how the Clippers can utilize emerging technologies to enhance fan engagement at their new Intuit Dome.
Kroenke Sports & Entertainment (Denver Nuggets & Colorado Avalanche): The team researched new platforms for Kroenke’s social media to expand into for reaching new audiences and provided recommendations on best practices.
Spokane Hoopfest Association: The team worked with Spokane Hoopfest to create tailored advertising strategies to attract Gen Z and enhance their social media presence. Also researched potential ways Web 3.0 could be included in Hoopfest’s marketing strategy.
Seattle Kraken: The team worked with the Kraken’s SVP of Digital Innovation to strategize ways to increase sales of merchandise through packages, promotion, pricing strategies, and special types of merchandise for unique events.
San Francisco Giants: GSCG researched and created specialized mock ticketing packages targeting the Gen Z market for the MLB team’s SVP of Ticketing.
Seattle Sounders FC: GSCG worked with the MLS team develop marketing strategies to help their official supporter groups appeal to younger demographics.
Truist Bank: The team worked with Truist’s head of sports sponsorships to strategize how Truist Bank can market their products to Gen Z through their sport industry partnerships.
Minnesota United: GSCG helped the MLS team by researching best practices for their social media presence and ideated effective content.
Portland Timbers: GSCG helped the Portland Timbers develop marketing strategies targeting both new and old fans, to increase game attendance. Additionally, the Timbers were launching a new general admission "beer garden" area, which GSCG helped develop strategies to promote its launch.
GU Athletics: GSCG helped GU Athletics strategize ways to engage the student population to increase their attendance at baseball games during the 2024 season.
LA Kings: GSCG strategized ticketing strategies the LA Kings can utilize to increase Gen Z game attendance.
Charlotte Knights: GSCG researched and strategized ways the MiLB franchise can increase Gen Z game attendance by leveraging corporate partnerships.
Toronto Blue Jays: GSCG developed ticketing strategies to increase diversity of attendees at their home games.
Spokane Chiefs: GSCG helped the Spokane Chiefs create their Memorial Cup bid proposal. This was done by strategizing how to maximize revenue through strategic corporate sponsorships, innovative marketing strategies, community engagement, and comprehensive event and ticketing strategies.