Chair: Carolyn Cunningham
Professor: C. Cunningham, M. Hazel
Associate Professors: P. Shlossberg
Assistant Professor: T. Hayes
The Graduate Certificate in Strategic Communication and Public Relations will be a series of 4 courses, with recommended course sequences contingent on a student’s expressed preference to either emphasize strategic communication or PR. For the strategic communication emphasis, coursework is focused on organizational structures and cultures and their impacts on internal and external communication, effective communication influence strategies for leaders, and theoretical and professional best practices related to external strategic communication. For students pursuing a PR emphasis, content is focused on theoretical and professional best practices related to public relations communication. The courses are also designed to expose students to the ethical dilemmas and responsibilities inherent in value-based practice.
Admissions
- Students applying to Gonzaga University must submit Gonzaga’s Graduate Application, which can be accessed online at https://www.gonzaga.edu/gradapply
- with the application for graduate study, each program at Gonzaga has distinct admission requirements. Please refer to the table below to view that detailed information.
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Program Name |
How To Apply Link |
| Master of Arts in Communication & Leadership (Online) | https://www.gonzaga.edu/online-graduate-programs/online-programs/m-a-communication-leadership-studies/how-to-apply |
Prerequisite:
A bachelor’s degree from a regionally accredited college or university is required.
Program Outline: 12 credits
PR Emphasis Suggested Course Sequence (choose 4)
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Recommended: |
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| COML 512 Strategic and Crisis Communication | 3 credits |
| COML 514 Strategic and Applied Public Relations | 3 credits |
| Elective (choose 2): | 6 credits |
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COML 509 Social Media Engagement and Analysis
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COML 516 Disinformation in the Digital Age
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COML 540 Digital Media Analysis
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COML 541 Advanced Digital Media Analysis
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COML 560 Communicating for Behavior Change
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Strategic Communication Suggested Course Sequence (choose 4)
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Recommended: |
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| COML 504 Organizational Communication | 3 credits |
| COML 512 Strategic and Crisis Communication | 3 credits |
| Elective (choose 2): | 6 credits |
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COML 509 Social Media Engagement and Analysis
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COML 514 Organizational Communication
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COML 516 Disinformation in the Digital Age
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COML 540 Digital Media Analysis
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COML 560 Communicating for Behavior Change
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All organizations, from Microsoft, to churches, to social clubs, and universities, rely on communication. Being able to communicate strategically is crucial to meaningful participation. This course explores the meanings and functions of communication in organizations. Organizational communication encompasses not only communication within businesses, but also within large private or nonprofit associations, larger community groups, and governments both large and small. We will cover selected topics in organizational communication research such as culture, socialization, systems theory, communication and technology, and globalization.
Equivalent:
ORGL 504 - Successful completion
The digital age has changed the way we tell stories. Current technology allows users access to a range of digital tools to not only create their own stories, but share them widely through social media. But how do stories make an impact on audiences, given that there is so much more information available? This course teaches students different forms of storytelling using digital media tools. Readings help students better understand different narrative and persuasive styles of storytelling as well as the major theoretical and policy-related issues. Through hands-on assignments, students will acquire technical skills that will help them become more effective communicators in the digital age.
This course is a multi-sensory, hands-on introduction to mindfulness undergirded by empirical research in neuro-science and outcome research. Learning activities include readings, audio files, and mindfulness practices, discussion board postings (community engagement,) a short, on-campus immersion, and a final paper. Content and learning activities are selected in the service of educating the whole person and nurturing the personal and professional qualities aligned with the Mission of Gonzaga University.
In this course, we look at the development and dynamics of social media platforms. Through course readings and assignments, we will not only better understand how these platforms can be used to communicate, but also how they can increase audience interactivity. Key to this course is an understanding of how social media has changed the way that audiences engage with organizations and networks. Google defines this new group of users as “Generation C,” a global group of consumers who thrive on content creation, curation, connection, and community. Generation C values authenticity and transparency, and they want both personalization and community.
Equivalent:
ORGL 509 - Successful completion
This course is designed for people considering a career as a communication educator at the college level. Students will develop curricula, learn teaching strategies, develop goals and assessment, observe college classroom environments, and build a teaching portfolio. You will also increase your skills in assessing verbal and nonverbal behaviors to create an engaging classroom experience.
In a global economy, it is increasingly important to have the training and consulting skills that will allow you to interact effectively with many different cultures. Understanding and creating effective training programs is vital to you and your organization’s success. This course will explore the unique application of communication skills and models for training, and offer practice in consulting in a variety of settings, developing resources, marketing, workshop development, training, skill building, and evaluation.
Gone are the days when organizations can afford to just wait it out during a crisis or while their competition moves ahead. Whether a student leads or works for an organization, or is in charge of strategic planning or communication, it is critical to understand how to develop, implement and evaluate effective integrated communication plans. New ideas, trends, issues, projects, and services in our workplaces are all opportunities to plan, strategize, and communicate with the stakeholders. Students learn from real-life examples as well as their colleagues to fully understand and implement campaigns, media relations strategies, and social media tactics.
This course explores cutting-edge technologies, theory, and issues. The specific theme of this course varies each time it is offered because communication is constantly evolving.
This course, to be offered once or twice each academic year, will explore current public relations practices and give students a solid grounding in the most important thing for a successful public relations practitioner – judgment. All major companies and non-profits rely on public relations to influence how they are regarded by audiences that matter to them. We will cover selected topics to help you understand the science and art of this discipline including audience research, strategic planning, how to become a valued counselor, and sell your ideas and plans.
This course will enhance your ability to assess the dynamics occurring during conversations, whether one-on-one or in a group, and in different contexts including organizations, families, and in personal relationships. Students will study relevant theory to equip them with the knowledge and skills needed to successfully navigate the challenges and opportunities related to human communication. Students will also explore group dynamics and the specific communication actions that can lead to positive social change.
This course offers tools and theoretical frameworks for communication professionals to develop critical thinking about media in all its forms. Topics include news and data literacies, inequalities in media representations, media manipulation, disinformation, and social media activism. At the end of the course, students will better understand how to use media strategically to work toward social justice and counter the spread of disinformation.
With a focus on the college classroom and corporate and organizational training setting, this course develops skills for online course design. Topics explored include instructional techniques, syllabus creation, assessment, grading, presence and engagement matters, strategies for building inclusive classroom culture and climate, and navigating student performance and engagement issues. The course will consider how real-time or simultaneous and non-simultaneous teaching modes may be incorporated and combined into effective online instructional design strategies.
Students will complete an approximately 120-hour internship under the supervision of a site supervisor. The internship includes the development of a portfolio and evaluations from internship supervisors. Students are responsible for arranging the internship.
This course explores communication theory, ethical frameworks, research methodology and cultural literacy as they relate to travel communication. A travel communicator fosters the spirit of exploration using a variety of methods and platforms with the intent of ethically promoting and documenting components of travel. The genre ranges from the documentary to the evocative, from literary to journalistic, and from humorous to serious. This course will show you how to engage your experiences more deeply in both strange and familiar places.
This course examines rhetoric, written, oral, and visual to understand the humanistic movement of the Italian Renaissance and the role it continues to play in contemporary leadership. Through readings, discussions, and on-site visits to historical settings in Rome, Florence and Siena, we will formulate and explore the critical questions necessary to bring these ideas to our contemporary world. This course will be offered every summer.
Equivalent:
DPLS 702 - OK if taken since Fall 2024
LDRS 601 - OK if taken since Fall 2024
LDRS 601 - OK if taken since Fall 2024
This course is designed to deepen students' knowledge and application of teaching theories and practices and will be applicable to those who aspire to teach at the college level. Topics include inclusive pedagogy, assessment design, classroom management, and technology for learning. Hands-on assignments are designed to increase students' classroom teaching experience.
Prerequisite:
COML 510 Minimum Grade: C
Equivalent:
DPLS 707 - OK if taken since Fall 2024
LDRS 602 - OK if taken since Fall 2024
LDRS 602 - OK if taken since Fall 2024
Equivalent:
DPLS 721 - OK if taken since Fall 2024
LDRS 603 - OK if taken since Fall 2024
LDRS 603 - OK if taken since Fall 2024
Equivalent:
DPLS 704 - OK if taken since Fall 2024
LDRS 604 - OK if taken since Fall 2024
LDRS 604 - OK if taken since Fall 2024
This course will look at gender differences in leadership styles and efficacy as well as specific communication issues women face in attaining and retaining leadership positions. Through readings, discussions, videos, and projects that critically examine images and gender stereotypes of women leaders, the course is designed to give students practical skills they can use to be better communicators and leaders.
In this course, students will learn how to measure and evaluate the effectiveness of digital communication, including website traffic and social media. Students will gain specific tools for analysis and presentation of data in meaningful ways and develop media strategies based on data insights. The class will use case studies and practical exercises to help students understand analytic techniques.
In this elective course, which will be offered once or twice per academic year, students will build upon fundamental concepts of how to measure and evaluate the effectiveness of digital communication and apply those principles more fully in the realm of analysis of digital communication campaigns. Part of the class includes preparing a portfolio campaign proposal. The class is grounded in best practices behind the strategy, execution, measurement and analysis of multichannel campaigns.
Prerequisite:
COML 540 Minimum Grade: C
The internet plays a large role in our lives, but what really happens when you log into social media or search for a job, news, a political issue or even a restaurant online? In this course we will raise the curtain on what is really happening behind the scenes in these digital spaces. Who is collecting your data, how is it being used and stored, should it be used and stored, and how do algorithms really work? We will cover the issues surrounding privacy and surveillance and the ethical questions facing organizations and individuals. Some of the other topics we will study include, algorithmic bias, network neutrality, accessibility, content moderators, intellectual property and surveillance capitalism.
There is a vast quantity of data out there and it is not neutral, so how do you communicate important information gathered from data clearly and efficiently? In this course you will learn how to visualize information in a way that is easier for your audience to use and understand. You will strategize how to move beyond the written word and traditional presentations in order to create engaging graphic representations, that are accessible and ethical and send a clear message. One of the best examples on how data is used today is the visual representations surrounding the COVD-19 pandemic. Part of your course work includes using data visualization, graphic and analytic tools .
Using communication to influence behavior change is an important strategy for addressing social and health problems. This course introduces students to concepts and theories related to risk behavior and social marketing and helps students apply them to health communication events and strategic communication in other contexts.
This course engages students to become familiar with a variety of global issues tied to organizational performance and to analyze those issues using systems-thinking concepts and tools. Students will gain a deeper understanding of social relationships of interdependence and accountability, as well as skills to integrate diverse ideas and perspectives from a variety of sources.
Students in this course contribute to the work undertaken by the Social Responsibility Office at Javeriana University in partnership with various community media and communication organizations active in the Ladera and Aguablanca districts in Cali, Columbia to learn about and participate in community development projects geared to empowering disadvantaged young people.
As an introduction to the field of communication and the COML program, this course investigates theories of communication, emphasizes understanding of how theory is created and tested, and encourages the practical application of good theory to real-world scenarios.
This course is a resource for graduate students to improve writing in academic contexts. It is designed to both assess and improve a student's writing skills, and introduce graduate students to the genre of academic writing.
This course is an exploration into the personal, organizational, and social values present in ethical dilemmas. You will develop skills in ethical communication, decision-making and be able to consider multiple ethical perspectives. You will also learn strategies to respond to ethical problems while balancing your personal beliefs with organizational values.
You will identify and analyze how communication is affected by culture, identity, gender, race and class. You will explore the effects of those differences in attitudes, social organization, role expectations, language and nonverbal behavior. Principles of communication theory as they apply to the intercultural context are also emphasized.
This virtual or campus immersion course is grounded in the principle that the best learning is hands-on and occurs in the context of a community. The course is designed to build skills in public speaking, face-to-face conversations, writing, and creating multimedia products. Students will use those skills to create a digital portfolio.
This course is the culmination of your communication coursework where you will develop a project that applies communication theory. Your project will be displayed on a digital portfolio and also include a disciplinary grounding, leadership philosophy, ethical considerations, and connections to diversity, equity, and inclusion. The completed capstone will be presented in a public forum at the end of the program. If you choose a concentration, the capstone course requires a topic choice relevant to that concentration. COML 602 is considered a full-time course for the semester in and of itself.
Equivalent:
COML 680 - Successful completion
Required of all graduate students to maintain continuous enrollment in the program while completing their final project.
Arranged with faculty.